Creating the perfect logo for your brand can seem like a daunting task, but it doesn’t have to be. Here are a few tips on some vital elements to cover before you whip out your creative pen and put it to paper to design your company or brand logo:

• First, thorough market research is crucial. Before you can land on the right concept for your logo, you need to understand your perfect customer. If you don’t know who it is you’re targeting, you won’t be able to get their attention, and convince them to buy from you. Do your research and develop a perfect customer persona, or avatar.
• Second, you must understand who your competition is and what they are doing right. You can learn a lot from your successful competitors if they are reaching the customer you’re trying to reach. Check out what’s working, and use it to develop your own similar yet unique design.
• Third, be clear on what sets your brand apart from the rest, and incorporate that into your logo design. Once you find out what’s working in your target market, put your own special twist on it to set your brand apart from the rest in your field. If you aren’t sure, ask yourself these questions:
  1. Why are we here?
  2. Who do we serve/help?
  3. What do we value?
  4. What makes us different?
  5. What do we do?
  6. How do we do it?
  7. What’s our personality?

Doing your market research and answering these important brand questions will help you hone in on the elements you want to include in your company logo design. If you need assistance in crafting the perfect company logo, you can depend on the talented and artistic professionals at Big Picture Graphics to assist you.

Give us a call today at (720) 881-3988 or drop us an email at info@bigpicturegraphics.com with any logo design questions you may have. As Colorado’s premier sign and graphics provider, we help area business owners design their brand logos and grow their businesses by getting their unique message in front of the public in the most effective way possible. We look forward to helping you do the same for your business.